Reform UK voters least likely to see social media posts from family and friends, study finds

A study by the IPPR thinktank found Reform UK voters are least likely to see social media posts from friends and family, with only 13% viewing such content compared to 23% of Green Party voters. The research attributes this to algorithmic curation on platforms like Instagram, Facebook, X, Bluesky, and TikTok, which may exacerbate social isolation and division.