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The Nexus
BUSINESSApr 10 · 12:10 UTCTHE REGISTERLindsay Clark

Suits won't quit AI spending, even if they can't prove it's working

UK business leaders plan to maintain AI spending despite lack of measurable returns, citing strategic value for enterprise transformation. KPMG emphasizes AI as a 'strategic enabler' for organizational change, with 65% of leaders prioritizing continued investment.

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