BUSINESSTHE ATLANTIC
The Olympics These Were Not
The Enhanced Games, a controversial 'doping Olympics' in Las Vegas, saw athletes use FDA-approved performance-enhancing substances under a clinical trial. Funded by $300 million in venture capital including Peter Thiel and 1789 Capital (linked to Donald Trump Jr.), the event offers $1 million prizes for world records. Athletes like James Magnussen and Kristian Gkolomeev competed in hyper-short, social-media-focused events using experimental protocols.
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