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Meta will offer exclusive features for paid subscribers
Meta is introducing paid social subscriptions that offer exclusive features such as 'super reactions' and customizable themes. The initiative is part of the company's strategy to provide enhanced user experiences for paying subscribers.
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Adjacent reporting
- Meta launches Instagram, Facebook, and WhatsApp subscriptions, with more to come, including AI plans
- Facebook launches a ‘Plus’ subscription that gives you extra features
- TikTok launches an ad-free subscription plan in the UK
- TikTok launches £3.99 subscription for no ads in UK
- WhatsApp is testing a premium subscription, put it is mainly cosmetic
- TikTok is rolling out an ad-free option in the UK