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America's top brands are under siege as price hikes force Gen Z to abandon their favorite products
America's top brands are facing challenges as rising prices lead Gen Z consumers to stop purchasing their favorite products. Price hikes are forcing younger consumers to abandon previously popular brands.
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Adjacent reporting
- Valve hikes Steam Deck prices by more than 40%, blaming rising costs
- Cocoa price surge leaves bitter taste in consumer's mouths
- From Allbirds to Glossier, millennial brands have lost their mojo
- How are Americans prioritizing spending amid rising costs?
- America’s biggest grocery store chain slashes prices on thousands of items as affordability war ramps up
- Plex's price hikes prove I was right to switch to Jellyfin