Inside the fight: NIL arms race fueling new push for College Football Playoff expansion

The College Football Playoff (CFP) expansion debate is intensifying amid rising NIL costs and financial pressures on athletic departments. The SEC and Big Ten remain divided on playoff size, with the SEC advocating for a 16-team format and the Big Ten pushing for 24 teams. Legal battles over NIL, like the House v. NCAA case, further complicate potential structural changes.