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The Nexus
POLITICSMay 13 · 18:01 UTCSEMAFORDavid Weigel

What Spencer Pratt’s rise can teach both parties about AI-age campaigning

Spencer Pratt, a reality TV star running for Los Angeles mayor, is gaining poll numbers through AI-generated campaign videos created by Charles Curran that portray fantastical scenarios of him solving city problems. Despite Mayor Karen Bass's accomplishments in reducing homelessness and homicides, voter dissatisfaction over her Ghana trip during the wildfires and perceived lack of progress has opened the door for Pratt's emotional, anti-establishment messaging reminiscent of Trump's 2016 strategy.

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