BUSINESSTHE GUARDIAN WORLD
‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles
The launch of limited-edition Swatch watches in collaboration with Audemars Piguet caused chaos in several European cities and New York, with hundreds queuing and French police firing teargas to restore order. The Royal Pop timepieces were highly sought after, leading to crowding and scuffles. Stores were closed for safety reasons in some areas.
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