BUSINESSMay 17 · 16:07 UTCBLOOMBERGAlbertina Torsoli, Mark Bergen

Publicis Plans to Buy Ad Tech Firm LiveRamp in $2.5 Billion Deal

Publicis plans to acquire LiveRamp in a $2.5 billion deal. The acquisition is expected to impact the ad tech industry. Publicis aims to expand its services with this purchase.

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Mentioned

PublicisorganizationLiveRamp Holdings Inc.organizationNew York Stock Exchange (NYSE)organizationU.S.place

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