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The Nexus
BUSINESSJun 9 · 13:00 UTCCNBC TOP

Rivian is betting on its R2 EV to turn the automaker into a household name like Tesla

Rivian is launching the R2 SUV to shift from a niche luxury EV manufacturer to a mainstream brand akin to Tesla. The R2 is intended to make Rivian a household name in the EV market.

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