How Substack's top food writer is using video to drive subscription growth in her 7-figure business

Caroline Chambers, Substack's top cooking creator, uses Instagram video content and tools like Manychat to drive subscriptions for her 7-figure business. By directing Instagram comments to Substack recipe links and leveraging livestreams, she has grown to over 568,000 subscribers. Her strategy reflects a broader trend of Substack creators integrating video and social media for growth.