BUSINESSJun 10 · 13:00 UTCBUSINESS INSIDERStephen Council ([email protected])

'AI routing' startups are betting they can help companies grappling with token costs

Startups like OpenRouter and Concentrate AI are gaining traction by helping companies manage AI model costs through routing tools, as cheaper models like DeepSeek's V4 emerge. These companies face competition from Big Tech firms like AWS, Microsoft, and Google Cloud.

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Mentioned

OpenRouterorganizationConcentrate AIorganizationDeepSeekorganizationAri JacobypersonAdam SwickpersonVercelorganizationAmazon Web ServicesorganizationMicrosoftorganizationGoogle Cloudorganization

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