HEALTHMARKETWATCH
America faces a huge shortage of high-protein whey as prices go through the roof
America is experiencing a shortage of high-protein whey, causing prices to rise sharply. Nutrition companies are struggling to meet increased demand driven by the wellness craze and the GLP-1 boom.
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Adjacent reporting
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- Whey protein is running out as food companies put it in everything
- Popular 'health' foods face major recipe changes as 'protein maxxing' craze drives major shortage of key ingredient
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- Cheaper protein shakes are crushing this industry stalwart
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