TECHNOLOGYCOINTELEGRAPH
LG, Arbitrum launch blockchain-based bid for $679B ad market
LG and Arbitrum have launched a blockchain-based bid targeting the $679B ad market. The initiative is part of a broader trend of companies developing their own blockchains for advertising transactions.
Related Signal
Adjacent reporting
- The company that makes your TV is taking ads onchain. Arbitrum helped
- Gency AI raises $20 million to build a sovereign advertising network powered by AI and blockchain consensus
- Citi launches blockchain marketplace for private companies shares: Report
- Citi opens new route into private markets with tokenized share offering
- JPMorgan, Bank of America, Citi to start blockchain offensive with shared tokenized network