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The Nexus
BUSINESSJun 12 · 09:29 UTCFORTUNEDiane Brady

How Elon Musk sold a $1.77 trillion dream—and what other CEOs can learn from the SpaceX IPO

Elon Musk's SpaceX is set to go public with a $1.77 trillion market cap, despite skepticism about its valuation and financials. The IPO highlights unconventional leadership strategies, including dual-class governance and visionary storytelling, which Musk and other founders use to attract investors.

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