Patagonia is suing Pattie Gonia, a drag queen performer with an environmental message

Patagonia is suing Pattie Gonia, a climate activist drag queen, for $1 over alleged trademark infringement, claiming her use of the 'Pattie Gonia' name confuses consumers. Pattie Gonia, known for environmental advocacy and a large social media following, announced the lawsuit in May 2023, which she criticized as an attempt to erase an activist. Patagonia filed the complaint in January 2023 after reaching out in 2022 regarding a collaboration with Hydroflask and later when Pattie Gonia began selling apparel under her name.