Our budgeted $180 million year ended in the red after the Ukraine war. Here’s how we survived

A furniture company with three brands projected to earn $180 million in 2022 faced a 30% sales drop after the Ukraine war disrupted oak supply chains and triggered economic downturns, leading to significant losses. The founder pivoted to the B2B commercial interiors sector, launching Yllw in 2022 to stabilize the business.