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The Nexus
BUSINESSJun 13 · 16:08 UTCBLOOMBERG

Swarovski CEO's focus on "modern luxury" to return the 131-year-old company to profitability

Swarovski's CEO is prioritizing 'modern luxury' as a strategy to restore the 131-year-old company's profitability. The approach aims to realign the brand with contemporary market demands.

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