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The Nexus
BUSINESSJun 15 · 14:32 UTCCNBC TOP

Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay'

Electronic Arts announced EA Advertising, a new platform enabling brands to advertise directly into gameplay through its games. The service allows brands to connect with fans via in-game elements like stadium signs and custom content.

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Electronic ArtsorganizationEA Advertisingtopicbrandstopicstadium signstopiccustom contenttopic
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