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The Nexus
TECHNOLOGYJun 16 · 09:00 UTCBUSINESS INSIDERBen Shimkus ([email protected])

Apple once faced a US export control on its 'supercomputer.' Steve Jobs turned it into a marketing moment.

Apple's 1999 Power Mac G4 triggered US export controls due to its high computing power, which Steve Jobs leveraged as a marketing opportunity by highlighting the government's classification of the device as a 'supercomputer.' The article draws a parallel to Anthropic's recent AI models facing similar export restrictions.

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