BUSINESSFORTUNE
Gen Z calls it ‘slop’—but they’re fast casual’s most loyal (and demanding) customers
Gen Z remains the most loyal and demanding customers for fast casual dining despite the 'slop' meme, with a survey showing they prioritize food safety, value, and consistency. Despite economic pressures, 71% of Americans prefer fast casual over sit-down dining when budgets tighten, and 49% of Gen Zers say they would increase spending at these restaurants during financial strain.
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