Meet La Piadineria: Italy’s favorite flatbread arrives in New York

La Piadineria, an Italian flatbread brand founded in 1994 by Pierantonio Milani and Franco Besccaria, has opened its first U.S. location in New York’s Flatiron District. The company, with over 550 European locations, emphasizes simplicity, authenticity, and versatility in its piadina flatbreads, which have gained popularity as a light, protein-rich food option.