BUSINESSFORTUNE
Exclusive: How college photo-sharing app Swsh became an AI-powered fan data business backed by Scooter Braun
Swsh, a fan engagement platform founded by Alexandra Debow, pivoted from a college photo-sharing app to an AI-powered data business for live events. The company raised a $4 million seed round led by Game Changers Ventures, with investors including Scooter Braun and Guy Oseary. Swsh collects and analyzes fan-generated content for brands and artists, using AI to identify logos, merchandise, and demographic patterns.
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