BUSINESSMARKETWATCH
Chicken tenders are taking over the world, and KFC is rushing to keep up
Chicken tenders and chicken sandwiches are becoming popular as convenient options for eating in the car, leading to a decline in demand for bone-in wings. KFC is adapting to this trend by focusing on these menu items.
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Adjacent reporting
- KFC leans into boneless chicken, new drinks as chain tries to regain market share
- McDonald’s bets on fancier chicken, airier restaurants to keep luring diners
- McDonald’s chicken is having a moment as Americans balk at high beef prices
- Southern fast food chain dubbed America's favorite chicken plots nationwide takeover
- KFC is overhauling its brand globally with new menu items, restaurant designs, and fresh branding
- UK turns to imported chicken as demand surges