BUSINESSFORTUNE
The froyopocalypse is over. Gen Z is swarming frozen yogurt shops like it’s 2010
Frozen yogurt sales are rebounding after years of decline, driven by health-conscious Gen Z consumers seeking premium ingredients and unique toppings. The number of servings sold increased 26% in the year leading to March 2024, with New York City emerging as a hub for high-end frozen yogurt shops like Mimi’s and Myka Greek Frozen Yogurt.
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