Is being a dog Ambassador just a big scam?

A TikTok user received offers from companies like Le Puppino to become a 'dog ambassador' in exchange for free products and social media posts. The user found the company's postage costs for three free items to be £32, and its products, such as a £35 duck dog toy, were significantly overpriced compared to cheaper, similarly reviewed alternatives on Amazon and Shein. The user concluded the arrangement felt like a scam and warned others to vet companies offering social media partnerships for pets.