'It is only a matter of time before ITV make an offer': TV insiders tell ALEX DOYLE how Helen Skelton has become a 'weapon' in the BBC's rivalry with ITV - and what her next move will be: 'She knows her worth'

TV insiders suggest Helen Skelton has become a strategic asset in the BBC's competition with ITV, with predictions that ITV may soon make an offer for her. Skelton is described as aware of her value in this rivalry.