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Memory crisis hits such extremes that 'even Apple can't be safe'
Apple is considering price increases to address an unsustainable memory shortage, as stated by CEO Tim Cook. The memory crisis has escalated to the point where even Apple is affected.
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Adjacent reporting
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- Tim Cook says Apple will raise prices as memory chip shortage tightens
- You might want to pull the trigger on that Apple purchase — the company plans to raise prices
- Microsoft raises UK Surface prices as RAM crisis reaches the checkout
- AI is hurting Apple in more ways than one: it may force iPhone price increases
- Expect more of those DRAM price hikes as memory shortage continues to bite