BUSINESSCBS NEWS
Prediction markets are betting on celebrities to boost their brands
Kalshi has enlisted Lionel Messi and Timothée Chalamet as prediction markets compete to attract new users and cement their place in the mainstream.
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Adjacent reporting
- XO Market bets on user-generated prediction markets to rival Polymarket and Kalshi
- Robinhood Just at Beginnings of Prediction Markets, CEO Tenev Says
- Clear Street Signs Up to Kalshi in Prediction Markets Push
- Warsh's Debut Sparks Surge in Hike Bets
- Odd Lots: Thomas Peterffy on IBKR’s Prediction Markets (Podcast)
- Polymarket rolls out prediction markets tracking IPOs, valuations for private companies like OpenAI and SpaceX