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The Nexus
HEALTHJun 19 · 18:09 UTCBUSINESS INSIDERKelly Burch ([email protected])

I give Dad advice to my almost 10 million followers on social media. I'm doing it to pay for my daughter's treatments.

Bo Pettersson and his daughter Emily use social media to share practical advice, generating income to cover Emily's medical treatments after she sustained a brain injury playing soccer. Their content, initially prompted by Emily's need for hope, has gained a large following and provides both financial support and emotional relief.

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