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The Nexus
BUSINESSJun 20 · 07:00 UTCTHE GUARDIAN WORLDSam Jones in Madrid

Beyond the beach: Spain pushes offbeat regions as tourist numbers nudge 100m

Spain is promoting less-visited regions to shift from its traditional 'sun and sand' tourism model, aiming to reach 100 million foreign visitors for the first time. Tourism minister Jordi Hereu dismissed concerns about saturation, emphasizing the need to address overtourism and climate emergency impacts.

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