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The Nexus
BUSINESSJun 21 · 07:10 UTCPOLITICO EUROPEZi-Ann Lum

Canada’s soft-power flex

Canada is leveraging the FIFA World Cup 2026 in Toronto to enhance its global image and attract foreign investment. Prime Minister Mark Carney and officials aim to position Canada as a reliable economic partner amid U.S. uncertainty, using the event to promote multiculturalism and host the Canada Investment Summit to secure C$1 trillion in investments over five years.

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