Rivian is betting its future on the R2. Here's the clearest launch road map for the new electric SUV.

Rivian's R2 electric SUV, launched on June 9, 2026, is positioned as a critical product for the company's transition from an EV startup to a volume-selling brand. The R2 starts at $44,990, offers up to 300 miles of range, and includes Performance and Premium trims with various color and drivetrain options launching through 2027.