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The Nexus
TECHNOLOGYJun 21 · 14:40 UTCDEUTSCHE WELLE

How TikTok-style videos keep human brains hooked on content

TikTok, Instagram, and YouTube short-form videos are designed to overwhelm the brain's pleasure circuits, keeping users engaged. Researchers suggest these videos may represent an early stage in strategies to harvest human attention.

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