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The Nexus
BUSINESSJun 22 · 04:00 UTCFINANCIAL TIMES WORLD

US Open venue overhaul drives shift to more premium sales

The US Open venue overhaul is driving a shift towards more premium sales as players demand larger prize pots, prompting Grand Slam organizers to invest in infrastructure to maximize revenues.

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U.S. OpenorganizationGrand Slam organizersorganizationinfrastructuretopicprize potstopicpremium salestopic
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