Veteran Middle East CEO says business in the region isn’t retreating—it’s resetting

Johannes Hummer, CEO of Freedom Telecom International in the UAE, argues that Middle Eastern business is resetting rather than retreating despite regional challenges like the Strait of Hormuz closure and declining airline profits. He highlights infrastructure improvements and companies like Revolut and Nubank relocating to Dubai as signs of opportunity, emphasizing the UAE's digital advancements and strategic advantages for global firms.