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The Nexus
TECHNOLOGYJun 22 · 13:42 UTCBUSINESS INSIDERSarah Sloat ([email protected])

Gensler put AI in the design room. Now it's helping shape thousands of projects.

Gensler uses AI to simulate building use and environmental impacts, applying the technology to projects like Under Armor's HQ and Iraq's Baghdad Sustainable Forests. The firm's 'AI sandbox' initiative tests generative AI tools to enhance design creativity and efficiency, with AI now integrated into most of its 3,000 annual projects.

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