Ilitch Companies announced as PWHL investor ahead of Detroit season

Ilitch Companies and Kilmer Sports Ventures have become strategic partners and first outside investors in the Professional Women’s Hockey League (PWHL). The league is expanding with four new teams in Detroit, Hamilton, Las Vegas, and San Jose, bringing its total to 12 teams for the 2026-27 season. The PWHL has seen a 35% increase in sponsorships and over 50% growth in online merch sales since its 2023 launch.