BUSINESSJun 23 · 10:30 UTCFORTUNERachel Proffitt

Cooley CEO: Big Law won’t survive if it treats AI as just an efficiency tool

Cooley CEO argues that Big Law firms cannot survive by viewing AI solely as an efficiency tool. The legal industry faces disruption as AI challenges traditional models like the billable hour, requiring firms to prioritize client outcomes and value-based pricing over time-based billing.

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Cooley CEOpersonBig LaworganizationAItopicbillable hourtopiclegal industrytopicvalue-based pricingtopicclient outcomestopicLaw firmsorganization

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