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The Nexus
BUSINESSJun 23 · 11:00 UTCFORTUNEMichelle Sobel

Gen Z: if you want to succeed at work, you need to start friction-maxxing

The article argues that Gen Z must develop tolerance for discomfort ('friction-maxxing') to succeed in their careers, as technology has removed many low-stakes social interactions that older generations experienced. Surveys from 2025 highlight a gap in durable skills like active listening and collaboration among recent graduates, which employers increasingly value as AI automates routine tasks.

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