Polaroid tells people to jump in some water 'before the data centers drink it all up'

Polaroid launched a billboard campaign at Coney Island Beach in Brooklyn, urging people to enjoy water before AI data centers consume it, highlighting concerns about the environmental impact of AI infrastructure. The campaign, titled 'the best of summer is analog,' promotes the company's new analog camera and critiques the water usage of large data centers, which some tech leaders argue is being misrepresented.