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The Nexus
BUSINESSJun 25 · 10:24 UTCSCMP CHINAAlice Yan

Hygiene brand Dettol faces PR crisis in China after ad aimed at critiquing misogyny backfires

British hygiene brand Dettol faced backlash in China for an advertisement perceived as objectifying women, leading to an apology and the ad's removal. Legal experts suggest it may have violated local laws, potentially resulting in penalties.

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