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The Nexus
BUSINESSJun 25 · 22:44 UTCSEMAFORBrendan Ruberry

Apple raises prices due to memory chip shortage

Apple raised prices on flagship products due to a global memory chip shortage fueled by AI demand, causing its stock to drop. CEO Tim Cook stated the company could no longer absorb rising costs, with some devices increasing by over $200. The situation, dubbed 'memory armageddon,' could stoke inflation and lead to higher US interest rates, complicating home purchases.

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