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‘Do or die’ for small carmakers: China market braces for 156 new models as price war looms
A record 156 new models are expected to launch in China's automotive market in the second half of 2026, intensifying concerns about small carmakers' profitability amid a looming price war. Intelligent electric vehicles (EVs) priced around 100,000 yuan will dominate the mass-market segment, but analysts predict only leading carmakers with brand awareness and production advantages will secure large orders.
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