BUSINESSSCMP WORLD
CU in China: Why South Korean retail giant is adopting ‘online first’ strategy
South Korean convenience store chain CU, operated by BGF Retail, is cautiously entering the Chinese market through a limited online trial on Alibaba's Tmall platform, selling 11 products via partner Ningshing Ubay. This 'online first' strategy contrasts with other multinational brands that prioritize physical outlets.
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