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The Nexus
BUSINESSJun 27 · 13:30 UTCTHE VERGETerrence O’Brien

Why is Apple asking me to pay more for Big Tech’s AI obsession?

Apple has increased prices for products like the 16-inch MacBook Pro, 11-inch iPad Air, and HomePod Mini, with Tim Cook attributing the hikes to the AI industry's impact. Cook described the pricing as 'unsustainable' and 'unavoidable,' linking it to broader tech sector trends like 'RAMageddon' and similar price increases at companies like Xbox and Nothing.

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