Amazon Prime Day total online spending surpasses Adobe estimate

Online spending during Amazon's Prime Day reached $26.4 billion, surpassing Adobe's initial estimate of $26.3 billion and showing a 9.3% increase from the previous year. Competitors like Walmart and Target offered overlapping promotions, while Adobe reported similar discount rates as last year, with 'buy now, pay later' features accounting for 6.6% of orders. Amazon stated it was 'pleased with the positive customer response' but criticized external data sources as 'often inaccurate.'