One in three Gen Zers is letting AI do their homebuying homework, but they still trust realtors with the closing process

A third of Gen Zers used AI for homebuying research in the past year, according to a Bank of America Institute study. While they rely on AI for process research and property analysis, most still prefer human realtors for legal and contractual aspects of closing. AI-driven real estate platform Jitty, which caters to Gen Z and young millennials, has seen rapid growth as users seek personalized digital experiences similar to TikTok and Spotify.