BUSINESSJun 28 · 20:15 UTCPOLITICO RSSBy Catherine Kim

The robots are coming ... for the beautiful game

Hyundai Motor Group, a FIFA commercial partner, is promoting its robotics division through World Cup-related exhibits and deployments, including robot dogs and the Atlas humanoid robot. The company acquired Boston Dynamics in 2020 and plans to expand robot use in factories and U.S. operations by 2028, though labor unions in South Korea have opposed automation plans, authorizing strikes over fears of job displacement.

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Hyundai Motor GrouporganizationFIFAorganizationBoston DynamicsorganizationAtlastopicrobot dogstopicSouth KoreaplaceUnited StatesplaceHyundai Motor Group Metaplant Americaplace

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