BUSINESSFORTUNE
Why Rivian CEO RJ Scaringe wants his EV company to be compared to Apple, not Tesla
Rivian CEO RJ Scaringe emphasizes his company's focus on innovation and design, aiming for comparisons to Apple rather than Tesla. Rivian faces financial challenges with an 88% stock decline since its 2021 IPO but has secured partnerships with Amazon, Volkswagen, and Uber. Scaringe highlights resilience amid past struggles, including supply shortages and a $250 million shareholder lawsuit settlement.
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